To be the regional icon of dentistry
To provide peace of mind and comfort through quality dental expertise, technology and dental services
To lead and drive the standards of dentistry, in both clinical treatment and client service, through innovative technology, industry education and consultancy support.
To be a positive force of influence on our communities by providing for the underprivileged.
Smile Experts Dental Centre's values are the guard rails to how we function day-to-day and how we conduct our business. We want all our staff to understand they play an important role at Smile Experts and they are proud to be a part of us. This in turn translates to service excellence for our clients.